Bakcou designs, manufactures and sells electric bikes made for hunters. They have a fantastic product but their brand presence was lacking. They also lacked a digital online presence and needed an entire booth designed for many upcoming expos. I started by crafting a new brand guide and defined the message, tone and exactly who the audience is.
I crafted a marketing strategy and enlisted multiple influencers to help me craft curated content. We pushed this content on multiple channels and started to see an uptick in traffic to the site as well as conversions.
ROI
+7.8%
REV
$2.9M
TRAFFIC
+38%
IG FOLLOW
+2,500
EXPO BOOTH
OUTBOUND
PPC Campaign. 125 average clicks per week.
Retargeting Campaign. 57 clicks per week.
SALES COLLATERAL
The best sales tool I could offer was to build a website that would house all their products, articles, reviews and content. The website truly captured the personality of the brand and who the founders truly are as well as their vision.
A powerful tangible asset I created was the 2020 sales catalog for Bakcou. I followed the brand guide and tried to fit as much information from the website as I could into the catalog without overwhelming the potential customer. We ordered 3,000 catalogs and handed them all out at the 2020 Hunting Expo in Salt Lake City, UT.
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